About Brock Recovery Group
From Personal Recovery to Systems-Level Change
Brock Recovery Group didn't start with a market analysis. It started with a phone call no parent should have to make, and a son who survived something most people don't.
CEO and Founder Major Brock has a vantage point that most investors and philanthropists in behavioral health don't have: he has lived inside the system he's now working to rebuild.
What he found was a fragmented landscape. Medications for alcohol use disorder that hadn't been updated in decades. Treatment centers with no connection to the research institutions producing breakthroughs. Sober living houses run without clinical frameworks. A $280 billion behavioral health industry with enormous spend and inadequate infrastructure.
Major didn't write a white paper about it. He built Brock Recovery Group.
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Major Brock
Founder & CEO
Major Shelton Brock brings an unusual combination to behavioral health: the lived experience of recovery, the financial discipline of Wall Street, and the operational instincts of a multi-generational business family.He holds a B.S. from the University of South Carolina, an MBA from the Darla Moore School of Business, and certificates in Management Essentials and Leadership Principles from Harvard Business School. Early in his career, he worked in sales and distribution at Coca-Cola Bottling Co. Consolidated, Reyes Holdings, and Spectrum Enterprise.
Today, Major operates at the intersection of capital allocation and clinical impact. He co-owns Tharros Recovery, oversees BRV's portfolio strategy, and directs BRF's philanthropic partnerships with Vanderbilt Health and Caron Treatment Centers. He has spoken at Vanderbilt University and the Darla Moore School of Business on the current state of addiction recovery and on leadership through failure and resilience, and he brings that same transparency to every investor and partner conversation.
His belief is straightforward: the people closest to the problem are best positioned to solve it, but only if they pair that proximity with rigorous execution and strategic partnerships.
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John Brock III
Chairman
The Brock name carries weight in American business. John Brock III served as Chairman and CEO of Coca-Cola Enterprises from 2006 to 2016. Before that, he held the COO role at Cadbury Schweppes and served as CEO of Interbrew/AB InBev.
John's career was defined by scaling global operations, navigating complex deal structures, and building organizations that endured across market cycles. The Brock family's philanthropic portfolio is equally substantial: multi-million dollar gifts to Georgia Tech, Mississippi College, Vanderbilt University, and Horizons Atlanta, funding everything from endowed cancer research chairs to education programs for underserved children.
At BRG, John brings decades of boardroom experience, operational judgment, and a network built across Fortune 500 leadership. His involvement signals something specific to investors and donors: this is a family that knows how to build institutions, not just write checks.
What We Believe
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Proximity Matters.
The people who understand addiction best are the ones who have lived through it, treated it, or watched it nearly destroy someone they love. BRG was founded by someone in that category. We hire, invest in, and partner with others.
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Infrastructure Outlasts Interventions.
Individual treatment episodes end. The systems that support long-term recovery, housing, medication, research, community, need to be permanent. We build for durability.
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Science Without Bureaucracy.
Academic research moves slowly. The people dying from addiction don't have that kind of time. BRG connects the rigor of institutions like Vanderbilt and Rutgers to the urgency of founders who ship fast and iterate.
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Capital With Conviction.
We don't invest in recovery because it's a growing market. We invest because we know the cost of what happens when no one does. Every allocation decision reflects that.